COLLABORATION FOR BUSINESS SUCCESS: How Marketing and Technical Can Work Together

    October 20, 2020
    12:00 PM AKDT - 1:00 PM AKDT

    Date & Time




    Marketing is concerned with understanding people's motivations and using these insights to sell a service. Technical work is focused on billable work and the skills required to complete the tasks. This virtual roundtable discussion will focus on how these two professions can work together to help each other achieve goals, manage client relationships and contribute to a successful business.

    The discussion will cover:

    • How do these two different mindsets work together effectively?
    • How do you build a mutual respect for each other's time commitments?
    • How can you work together to promote your firm?


    Join us to take part in the discussion as pairs of marketing and technical staff from local AEC companies share their tips and learning experiences.

    Speakers include: 

    Bettisworth North Architects & Planners
    Claire Mattingly - Marketing Coordinator
    Dale Smythe - Senior Architect

    R&M Consultants, Inc.
    Andrea Story, CPSM - Vice President – Marketing and Business Development, R&M Consultants
    Marc Frutiger, PE, PTOE - Senior Project Engineer

    Cornerstone General Contractors
    Pearl-Grace Pantaleone, CPSM - Business Development & Marketing Manager
    Joe Jolley - President

    This program falls under:

    • Domain 2 - Marketing Planning
    • Domain 3 - Client and Business Development
    • Domain 4 - Proposals
    • Domain 6 - Management



    $25.00 Alaska Member Registration

    $25.00 Other Chapter Member Registration

    $35.00 Non-Member Registration

    $600.00 Luncheon Sponsor (Premium)

    $200.00 Luncheon Sponsor (Regular)