MIX Session - How to Create a Seller-Doer Culture in Your Firm

    November 05, 2020
    11:45 AM AKST - 1:00 PM AKST

    Date & Time



    According to SMPS Foundation research, in less than 10 years more than 50% of AEC firms are expected to increase their use of seller-doers. To create a successful firm-wide business development culture, empowering your team is critical to their success and ultimately, your bottom line.

    In this session, you will learn the keys to creating a successful firm-wide business development culture. Covered topics include:

    • Process
    • Communication
    • Goals and Expectations
    • Metrics
    • Training
    • Rewards and more


    This session will be presented by Deirdre Gilmore, FSMPS, CPSM - President and Lead Strategist with TankGirl Marketing. 

    Deirdre has the unique ability to take high level ideas and develop solid strategies for success. Whether it is creating and implementing a strategic vision or digging deep to win a specific project, she ensures the team is always ready for battle with the right strategy to execute the plan. For more than 20 years, Deirdre has focused on business/marketing planning, strategic project pursuits, and supporting firms through the implementation of the tactics needed for success.

    Deirdre doesn't just talk the talk, she walks the walk - every single day. She is the ultimate seller-doer, winning and executing work with her team for the past nine years as the owner and President of TankGirl Marketing. She empowers here team to develop relationships with clients that result in repeat business. Deirdre is an empathetic, yet direct communicator and works with her team and clients to set clear goals and expectations, and holds them accountable for their actions toward reaching those goals.

    Deirdre's training style is a lot of fun and there will be a few laughs along the way. Married to an engineer, she understands how to speak technical and to help people for whom business development does not come naturally get positive results.

    This session is worth 1.0 CEUs and falls under Domain 3 - Client and Business Development.


    $15.00 Member Registration

    $25.00 Non-Member Registration

    $15.00 Other Chapter Member Registration