Member Spotlight: Ingrid Martin

    Ingrid Martin | PND Engineers, Inc.

    How did you find your way to the AEC industry and your current firm?

    After nearly 20 years as a journalist, I jumped the fence into marketing as the public relations and marketing director for the Anchorage Economic Development Corp. PND Engineers was my next stop, though I admit I knew next to nothing about the A/E/C industry at that point. PND provided a trial-by-fire education – challenging, intriguing and rewarding all at once. I later worked for WHPacific (previously ASCG, Inc., and currently Kuna Engineering), then Chugach Alaska Corp. I came full circle in 2014, when I returned to PND, where I am currently the marketing manager.

    What is your favorite part of the job or your most meaningful project?
    A well-crafted, visually appealing and technically superior proposal package that highlights our unique expertise, perfectly suited and experienced staff, and complementary subconsultants – with all input received on schedule 😊 – is a labor of love and a product to behold. Of course, winning the job is the real icing on the cake.

    What does a typical day look like for you?
    While proposals comprise the bulk of my responsibilities, there are always database entry, advertising deadlines, resumes and project descriptions, and associated administrative tasks to get done. As a wise coworker once advised when I was first hired at PND, “If you’re bored here, it’s your own fault.”

    What are your challenges?
    I think I speak for all marketing and proposal managers when I say, “GETTING FOLKS TO MEET THEIR DEADLINES!”

    What was a pivotal point in your career?
    Making the switch from journalism to marketing was definitely a turning point. The purpose, audience, content and tone of the writing in each case are very different.

    What advice would you give to someone who is about to enter the marketing or business development field?
    Talk to others who have been working in the field, to get perspective on the job relative to your own interests and strengths. Research the companies you are considering to learn more about how their respective marketing departments are structured and how they interface with the rest of the company.

    What’s the best part of the pandemic for you?
    Best: Working from home (no commute!).  Worst:  Isolation from friends and family, and anxiety about exposure.

    Why is SMPS important to you?
    SMPS is a great for networking and education – both about best practices in our field as well as current trends and issues.

    What's on your bucket list?
    Doing more volunteer work has always been a goal.  There are a number of local organizations whose work I admire.

    How do you spend your time outside of work?
    Gardening is a favorite pastime, along with sewing, crafting, and cooking.

    What do you look forward to in a post-COVID world?
    Travel!  I was fortunate enough to make a trip to visit family last February, just in time to avoid the chaos and lockdowns that came in March. I am hopeful that we will be able to travel again by next summer.

    Who inspires you?  Who do you consider a role model?
    This is going to sound very cliché, but I'll put it out there: my mother. She is stronger and smarter than she knows.  Honest, loyal, kind, responsible.  I could go on!

    Would you rather attend a sporting event, concert, or neither?
    Definitely a concert - there are so many great musicians, comedians and performers I'd love to see.