Join SMPS on Tuesday, May 1 from 3-5pm in support of Anchorage City-Wide Cleanup Week!
For 50 years, the Anchorage Chamber has helped preserve the cleanliness and beauty of its city through the City-Wide Cleanup Week in Anchorage and Eagle River. Each year, thousands of volunteers collect millions of pounds of trash and dispose of it in landfills.
We will be meeting at Cuddy Family Midtown Park (201 E 40th Ave, Anchorage AK) on the amphitheater stairs, and will have orange trash bags and plastic gloves. We will be picking up trash around midtown!
Email Cythia Oistad to volunteer or more details!
SMPS ALASKA CHAPTER
Webinar: Confessions of a Content Whisperer
Didn’t make it to PRC 2018? Want to hear from the most talked-about speaker from this conference? Join us for a webinar and learn how to crack the code to extracting data from your technical team.
Marketers constantly juggle proposals, presentations, external marketing campaigns, and whatever else their team throws at them. However, in the A/E/C industries, marketers need our technical experts for input to get these tasks done.
In a world of continuous proposals and other materials, marketers don’t have time to beg for content, and they shouldn’t have to. There hasn’t been much insight into how to actually get that content from a technical team … until now. If you’ve heard, “I’m too busy,” “I don’t know what to write about” or “Why can’t you do it?” when asking for content from your technical team, our November webinar is for you.
This extraction (sometimes referred to as pulling teeth) has easily become one of marketing’s toughest challenges. This session equips you with tools to get content from your technical team that will help complete proposals, project data sheets, blogs, case studies, papers, and other content marketing pieces. We’ll discuss how to gain leadership buy-in, by working with specific internal personas and five methods marketers can use to extract quality content.
Session Learning Objectives
During this webinar, participants will learn how to:
- Identify what your team needs to know before contributing content
- Identify several subject matter expert (SME) personas and their motivations
- Outline five methods to extract content from your technical team
Hear valuable insights plus tips and recommendations for improving writing and presentation skills. Examples will include proposal and presentation successes and failures. “Little Piggy Proposals,” “The Cram,” and “Death by PowerPoint” are all covered with insight and humor to drive home the point that proposals and presentations need to be about the client, not the presenter.
During this webinar, attendees will:
- Better understand the selection process
- Learn what selection committees typically look for
- Discover what can influence the selection of professional services firms
- Explore how to write better proposals that will get noticed
- Learn techniques for more effective presentation
Summer is around the corner, and construction season is kicking off. Join SMPS Alaska in our May Luncheon panel featuring staff from the Alaska Department of Transportation and Public Facilities (AK DOT&PF), and learn how to be at the forefront of DOT&PF projects before they hit the streets. Our panelists include personnel from the Central and Northern Region.
Have questions you want the panel to answer? Send them to Programs Director Rose Hanson by May 4th for consideration.
Learn More About Our Speakers:
Sharon L. Smith, PE is a licensed Engineer, a Certified Construction Contract Administrator, and the Chief of Contracts for the DOT&PF Central Region. She oversees the solicitation and award of Professional Services Agreements and Construction Contracts for Central Region Highways and Aviation, as well as Statewide Public Facilities, Statewide Materials, and the Ted Stevens Anchorage International Airport. Sharon is a board member of the Society of Women Engineers, and prior to joining DOT, she worked in the private sector as a consultant, both locally and in Guam. She and her husband are the very proud parents of two sons, both of whom are currently college students.
Sarah Schacher, PE is a lifelong Alaskan and a Preconstruction Engineer for DOT&PF Northern Region. In the 15 years with AK DOT&PF, she’s held roles in construction and design, and was a design project manager for seven years prior to being appointed Northern Region’s Preconstruction Engineer in 2016. Sarah holds a Bachelor of Science in Civil Engineering from the Univeristy of Alaska Fairbanks. She and her husband Dan like to spend their free time traveling and enjoying the outdoors.
Sean Baski, PE Sean is a lifelong Alaskan and is currently a Design Project Manager for the Highway Section. Has held several transportation engineering positions including working for A.W. Murfitt Company, R&M Consultants, and a partner at Hammond Engineering. Sean began working for the Department of Transportation and Public Facilities in 2010. He manages 10-20 highway projects with design and construction budgets totaling over $700M, which include some of the biggest projects in the state. Sean earned his Bachelor of Science in Civil Engineering from the University of Alaska Anchorage.
Thank you to our sponsors to make this luncheon possible!
Presenter: Joey Asher
Tuesday, June 5, 2–3:30 p.m. EST/1 p.m. CST/Noon MT/11 a.m. PST
Owners consistently say that they want to hire the firm that is “the best team.” But how do you come across as a great team during a one-hour new business interview? This webinar will detail a few keys to ensuring that you come across as a strong team and not a bunch of people that seem like they’ve never worked together before.
Session Learning Objectives
During this webinar, participants will learn:
- How to introduce the team
- How to rehearse as a team
- How to interact with each other
- How to handle Q&A as a team
LinkedIn 101: Best Practices for Social Networking
Do you have a LinkedIn profile but have no idea how to use it? The world’s largest and most valuable professional network, LinkedIn is an ideal platform to market yourself and showcase your expertise.
Join SMPS Alaska for a LinkedIn 101 presentation to gain a better understanding of how to use the platform to connect with other professionals, increase your visibility, and build your personal brand. If you aren’t an active part of this community yet, there’s no time like the present to get started.
LinkedIn has housed over 500 million users, and continues to steadily increase this number; at one point, the network was adding as many as two users per second, according to Smart Business Trends.
Unlike Facebook, Twitter, or Instagram – which have added professional and business-oriented functions over time – this fast-growing social media site has always been designed with professionals, job-seekers, and businesses in mind.
Session Learning Objectives
During this presentation, participants will learn:
- What is LinkedIn and how to use it
- How to identify strengths in personal LinkedIn profiles
- Do’s and Don’t’s of LinkedIn
- Best practices to share your expertise and grow your network
Session Learning Objectives
Christine White, CPSM is a creative marketing and communications professional with more than 10 years of strategic communications, content marketing, and branding experience. As the Communications Manager at R&M Consultants, Inc., a multi-disciple Alaskan professional services firm, she leads the firm’s strategic communication efforts. This includes communications planning, content marketing strategy and development, social media management, media relations and internal communications, as well as proposal management and execution. Christine enjoys communicating R&M’s mission, expertise and culture.
Christine is actively involved with several professional organizations, including SMPS Alaska where she currently serves on the board as Immediate Past President, the Alaska Chapter of the Public Relations Society of America, and the Associated General Contractors of Alaska. As a life-long Alaskan, she enjoys getting outside as often as possible, regularly exploring the numerous biking and hiking trails, campgrounds, and lakes in Southcentral Alaska. Christine also spends an inordinate amount of time training for her next half-marathon PR with her two furry training partners.
PROGRAM BONUS: Our presenter has generously offered to give away the raw format of the presentation and handouts to our attendees along with permission to then give the presentation to their firms. This is a great opportunity for marketing and business development professionals to attend this program in a train the trainer capacity to take it back and add value to your firms.
Clients want to work with people they know, like and trust. The role of business development is to create long-term value for your firm through relationships. The best business development people are well-connected, understand how to position themselves and their firm, can disseminate their unique value proposition, and most importantly can navigate client and partner relationships to build the trust essential to winning work. Business Development is the responsibility of everyone in the firm. But how can you be a business developer when you are 100% billable? How can you be a business developer when you are managing projects from behind the desk? This presentation will cover a wide range of simple ideas to great techniques that will create micro-habits for maximizing relationships, all from behind your desk.
- Learn techniques for developing client relationships from behind the desk.
- Discover methods project managers can utilize to enhance business development throughout the project process.
- Learn ideas for creating micro-habits for relationship enhancement.
As CEO of Ignite Coaching & Consulting, Jen Newman, CPSM uses her 20 years of AEC-specific experience to help firms across North America grow their people and profits. Whether you struggle with strategy, process, or training, or you lack the bandwidth to carry out your action plans, Jen can help. She has developed a reputation for helping firms improve processes, create better leaders, and develop winning strategies that lead to successful firm growth through individualized recommendations, programs and services. Jen focuses on creating positive experiences for both your clients and employees, resulting in increased brand loyalty externally and internally. All along the way, she makes the process fun. To Jen, there is no greater satisfaction than helping others achieve their goals.
Jen is available for management, marketing, and business development consulting and coaching services while in Alaska. To find out more about her services visit her website at http://ignitecoachconsult.com/ or contact Jen at email@example.com.
PRSA has offered SMPS members the opportunity to join in this workshop at member pricing.
Perfect Pitching Boot Camp: Winning Over Journalists and Bloggers in the New Media Relations Landscape
Join PRSA’s Alaska Chapter and media pitching coach Michael Smart as he presents his most popular workshop, designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael is a world-renowned media relations expert, whose seminars regularly sell out across the country.
Here are a few of the things you will discover during this full-day event:
- The anatomy of a perfect pitch and the three core components you must have to succeed.
- How to open your eyes to the full spectrum of third-party influencers (there are eight different types), that represent BIG opportunities – you’re likely overlooking at least three of them.
- How to conduct “audience intelligence” using a suite of online tools designed to show you which channels and outlets are most important (and trusted!) by the people you are trying to reach.
- How to get noticed without annoying anyone. You’ll get a step-by-step process for getting on the radar of journalists and influencers and starting relationships the SMART way.
- The counterintuitive way for using social media to BUILD relationships. Most PR pros attempts at doing this cause more harm than good!
- Real-world, “from the trenches” examples of how PR pros have put this unique approach to relationship building to work to get responses and even meetings with journalists at outlets like the New York Times, Wall Street Journal, and top bloggers in their niches.
While average PR pros are finding it more difficult to get emails opened and to earn attention from journalists and influencers, this full-day event will put you on a path towards creating superior results in PR with far less work.
If you aren’t experiencing the success you want with your pitching and network of contacts, register today!