PROGRAM BONUS: Our presenter has generously offered to give away the raw format of the presentation and handouts to our attendees along with permission to then give the presentation to their firms. This is a great opportunity for marketing and business development professionals to attend this program in a train the trainer capacity to take it back and add value to your firms.
Clients want to work with people they know, like and trust. The role of business development is to create long-term value for your firm through relationships. The best business development people are well-connected, understand how to position themselves and their firm, can disseminate their unique value proposition, and most importantly can navigate client and partner relationships to build the trust essential to winning work. Business Development is the responsibility of everyone in the firm. But how can you be a business developer when you are 100% billable? How can you be a business developer when you are managing projects from behind the desk? This presentation will cover a wide range of simple ideas to great techniques that will create micro-habits for maximizing relationships, all from behind your desk.
- Learn techniques for developing client relationships from behind the desk.
- Discover methods project managers can utilize to enhance business development throughout the project process.
- Learn ideas for creating micro-habits for relationship enhancement.
As CEO of Ignite Coaching & Consulting, Jen Newman, CPSM uses her 20 years of AEC-specific experience to help firms across North America grow their people and profits. Whether you struggle with strategy, process, or training, or you lack the bandwidth to carry out your action plans, Jen can help. She has developed a reputation for helping firms improve processes, create better leaders, and develop winning strategies that lead to successful firm growth through individualized recommendations, programs and services. Jen focuses on creating positive experiences for both your clients and employees, resulting in increased brand loyalty externally and internally. All along the way, she makes the process fun. To Jen, there is no greater satisfaction than helping others achieve their goals.
Jen is available for management, marketing, and business development consulting and coaching services while in Alaska. To find out more about her services visit her website at http://ignitecoachconsult.com/ or contact Jen at email@example.com.
PRSA has offered SMPS members the opportunity to join in this workshop at member pricing.
Perfect Pitching Boot Camp: Winning Over Journalists and Bloggers in the New Media Relations Landscape
Join PRSA’s Alaska Chapter and media pitching coach Michael Smart as he presents his most popular workshop, designed to help PR pros achieve superior results in today’s quickly changing media landscape. Michael is a world-renowned media relations expert, whose seminars regularly sell out across the country.
Here are a few of the things you will discover during this full-day event:
- The anatomy of a perfect pitch and the three core components you must have to succeed.
- How to open your eyes to the full spectrum of third-party influencers (there are eight different types), that represent BIG opportunities – you’re likely overlooking at least three of them.
- How to conduct “audience intelligence” using a suite of online tools designed to show you which channels and outlets are most important (and trusted!) by the people you are trying to reach.
- How to get noticed without annoying anyone. You’ll get a step-by-step process for getting on the radar of journalists and influencers and starting relationships the SMART way.
- The counterintuitive way for using social media to BUILD relationships. Most PR pros attempts at doing this cause more harm than good!
- Real-world, “from the trenches” examples of how PR pros have put this unique approach to relationship building to work to get responses and even meetings with journalists at outlets like the New York Times, Wall Street Journal, and top bloggers in their niches.
While average PR pros are finding it more difficult to get emails opened and to earn attention from journalists and influencers, this full-day event will put you on a path towards creating superior results in PR with far less work.
If you aren’t experiencing the success you want with your pitching and network of contacts, register today!
The 2017-2018 SMPS Alaska year is coming to an end, and we have a lot to celebrate—not the least of which is YOU!
Our members are what make our chapter successful, and this is our way of saying “Thanks!” All SMPS members and this year’s event guests/speakers are invited to help the board close out the year with appetizers, drinks, prizes, and awards recognition.
Branding and the Public Perception of Design
- Spenard Road – Anne Brooks, Brooks & Associates and Jennifer Noffke, Municipality of Anchorage
- Graphic Design for Public Clients – Summer Hudson, HDR
- Branding a Building Campaign – Julia Suver, ANTHC
Come join us to learn how you can take branding into your next project and client relationships.
SMPS Alaska Chapterprograms@smpsalaska.org
King Street Brewery Tour & Tasting
Managing our time is different than managing our workloads; however, time and workload impact each other. In this session, we will explore the impacts of not managing our time wisely, analyze how we spend our time, learn to ask for help, the power of NO, and discuss how to implement better time management practices in our lives.
Presenter: Cheryl Jemar | Cheryl has been an SMPS member for nine years and has held various positions within the organization. She is the Stantec Marketing Team Lead for Alaska pursuits, and has been in the AEC industry for 14 years. Cheryl and her husband raised four children while each juggling two jobs. They are now enjoying their empty nest by spending time with the grandchildren whenever possible.
As a young state with a northern climate, Alaska’s infrastructure is constantly growing and changing, offering consistent work opportunities for the AEC industry. Climate change, declining state funding, and changing cargo markets are reshaping big infrastructure. Come hear from industry decision-makers about how these trends are shaping the future work opportunities and what consultants can do to be responsive. Confirmed panelist include:
- Port of Alaska
- Alaska Railroad Corporation
- U.S. Army Corps of Engineers