With 6.2 Million open jobs in the US economy, employers are struggling to fill their job openings. Leading organizations are renewing their focus on employee development and succession planning to attract and retain top talent that will lead their organizations into the emerging market.
This course will explain how to determine what percentage of placements should come from internal promotions versus external sources as well as equipping learners with talent mapping tools, and cost-effective employee development systems. We will also discuss the difference between succession planning and contingency planning, and teach leaders how to mitigate risk in their contingency planning efforts.
Business Development & Marketing Hackathon
Join SMPS Alaska Chapter for a half-day conference on Thursday, April 5th.Tap into secrets of industry experts from around the country who will reveal techniques and methodologies they have used to help their firms succeed.SMPS Mini-Conference Flyer
Please join David Harper, Online Media Strategist for Brilliant Media Strategies, for this live presentation focusing on the best practices for social media. Dave will discuss choosing the right social networks, online advertising, email marketing and getting the best ROI for your firm. This presentation includes a clear plan for promoting your company online and takeaways that you can start using immediately.
Join SMPS on Tuesday, May 1 from 3-5pm in support of Anchorage City-Wide Cleanup Week!
For 50 years, the Anchorage Chamber has helped preserve the cleanliness and beauty of its city through the City-Wide Cleanup Week in Anchorage and Eagle River. Each year, thousands of volunteers collect millions of pounds of trash and dispose of it in landfills.
We will be meeting at Cuddy Family Midtown Park (201 E 40th Ave, Anchorage AK) on the amphitheater stairs, and will have orange trash bags and plastic gloves. We will be picking up trash around midtown!
Email Cythia Oistad to volunteer or more details!
SMPS ALASKA CHAPTER
Webinar: Confessions of a Content Whisperer
Didn’t make it to PRC 2018? Want to hear from the most talked-about speaker from this conference? Join us for a webinar and learn how to crack the code to extracting data from your technical team.
Marketers constantly juggle proposals, presentations, external marketing campaigns, and whatever else their team throws at them. However, in the A/E/C industries, marketers need our technical experts for input to get these tasks done.
In a world of continuous proposals and other materials, marketers don’t have time to beg for content, and they shouldn’t have to. There hasn’t been much insight into how to actually get that content from a technical team … until now. If you’ve heard, “I’m too busy,” “I don’t know what to write about” or “Why can’t you do it?” when asking for content from your technical team, our November webinar is for you.
This extraction (sometimes referred to as pulling teeth) has easily become one of marketing’s toughest challenges. This session equips you with tools to get content from your technical team that will help complete proposals, project data sheets, blogs, case studies, papers, and other content marketing pieces. We’ll discuss how to gain leadership buy-in, by working with specific internal personas and five methods marketers can use to extract quality content.
Session Learning Objectives
During this webinar, participants will learn how to:
- Identify what your team needs to know before contributing content
- Identify several subject matter expert (SME) personas and their motivations
- Outline five methods to extract content from your technical team
Hear valuable insights plus tips and recommendations for improving writing and presentation skills. Examples will include proposal and presentation successes and failures. “Little Piggy Proposals,” “The Cram,” and “Death by PowerPoint” are all covered with insight and humor to drive home the point that proposals and presentations need to be about the client, not the presenter.
During this webinar, attendees will:
- Better understand the selection process
- Learn what selection committees typically look for
- Discover what can influence the selection of professional services firms
- Explore how to write better proposals that will get noticed
- Learn techniques for more effective presentation