March 1: Module 1: Marketing Research and Planning is Vital 1-2:30 p.m. ET // 9-10:30am AK The first of four modules begins with: Effective marketing research is critical in your pursuit of a specific market sector or targeted client. Organized research will allow firms to gain insight[...]
March 8: Module 2: Client and Business Development is Critical 1-2:30 p.m. ET // 9-10:30am AK A strong business development program is vital to the health of your firm. Our goal is to find, win and retain clients and gain referral work, which reduces the cost of[...]
March 15: Module 3: Promotional Activity is Essential 1-2:30 p.m. ET // 9-10:30am AK Promoting your firm needs to be a strategic and targeted activity that results in a measurable return on investment. Promotional activities take many forms. It is essential to identify your competitive advantage so[...]
Editing 101: Creating RFP Responses That Win Includes a Live Event on 03/21/2017 at 2:00 PM (EDT) With deadlines all around us, marketers are often put in the not-so-envious position of choosing between doing things fast and doing things well. This webinar will discuss the importance of[...]
March 22: Module 4: RECAP and live Q&A session with participants 1-2:30 p.m. ET // 9-10:30am AK A chance to engage with the instructor and ask questions with A/E/C professionals all over the nation in a live formate.