Local Events Calendar

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SMPS Board Meeting 12:00 pm
SMPS Board Meeting
Feb 8 @ 12:00 pm – 1:00 pm
SMPS Executive Board Meetings are held every 2nd Wednesday of the month from noon-1pm. Locations are different each time, typically at a member’s office. FREE and open to members! Please RSVP to White@rmconsult.com to attend.
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2017 Pacific Regional Conference – 49th State Beer Tasting & Brewery Tour 3:30 pm
2017 Pacific Regional Conference – 49th State Beer Tasting & Brewery Tour
Feb 17 @ 3:30 pm – 6:30 pm
2017 Pacific Regional Conference - 49th State Beer Tasting & Brewery Tour @ 49th State Brewing Company | Anchorage | Alaska | United States
2017 Pacific Regional Conference 49th State Beer Tasting & Brewery Tour Founded in Denali National Park, the quintessentially Alaskan 49th State Brewing Companyrecently made its way into the Anchorage brewery scene. Join SMPS Alaska for a taste of award winning beers at this premier brewery and enjoy[...]
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February Morning Meet-Up: What did you think of PRC? 8:30 am
February Morning Meet-Up: What did you think of PRC?
Feb 28 @ 8:30 am – 9:30 am
February Morning Meet-Up: What did you think of PRC? Join SMPS Alaska for a Pacific Regional Conference (PRC) debrief. Share your favorite takeaways and sessions from the conference and hear about other sessions from fellow members. Didn’t make it? No problem. You’re welcome to join the conversation[...]
Feb
28
Tue
2017
February Morning Meet-Up: What did you think of PRC?
Feb 28 @ 8:30 am – 9:30 am

February Morning Meet-Up: What did you think of PRC?

Join SMPS Alaska for a Pacific Regional Conference (PRC) debrief. Share your favorite takeaways and sessions from the conference and hear about other sessions from fellow members. Didn’t make it? No problem. You’re welcome to join the conversation and get a feel for PRC, as well as learn about conference takeaways from fellow members.

Mar
1
Wed
2017
Prepare To Win: Marketing Essentials PART ONE
Mar 1 @ 9:00 am – 10:30 am

 March 1: Module 1: Marketing Research and Planning is Vital

1-2:30 p.m. ET  //  9-10:30am AK

The first of four modules begins with: Effective marketing research is critical in your pursuit of a specific market sector or targeted client. Organized research will allow firms to gain insight into the markets, client habits and identify existing and potential clients and competitors. Once completed, the research can be utilized to guide the planning and pursuit process to effectively utilize company resources and improve sales and revenue. During this module, you’ll learn how to:

  • Use market research for your firm’s success
  • Utilize a SWOT analysis
  • Gather competitive intelligence
  • Harness the power of the web for market research
Mar
8
Wed
2017
Alaska PTAC 2017 Government Contracting Conference
Mar 8 @ 8:00 am – 4:30 pm

The Alaska Procurement Technical Assistance Center (PTAC) is hosting an annual government contracting conference in Anchorage on March 8, 2017. This year’s conference theme, Connect, Communicate, Profit! explores communication as an essential tool in achieving success in the government marketplace for both the government and for the contractor. The conference presents a day of general sessions, learning labs, networking opportunities, and the popular “Perfect Pitch Competition.” Representatives from federal, state and local agencies will also be participating in a meet-and-greet round robin session. Attendees will find answers to questions such as: How do I make the most of a debriefing? How well does my company use its website to market to the government? What should be communicated between contracting officer and vendor when a problem arises on a project? What’s the legal implications of when communication flow is bad, and, when it’s good?

2017 PTACGovernment Contracting Conference Announcement (4)

Prepare to Win: Marketing Essentials PART TWO
Mar 8 @ 9:00 am – 10:30 am

March 8: Module 2: Client and Business Development is Critical

1-2:30 p.m. ET  //  9-10:30am AK

A strong business development program is vital to the health of your firm. Our goal is to find, win and retain clients and gain referral work, which reduces the cost of marketing, keeps client satisfaction high, and drives more business over time. During this module, you’ll learn how to:

  • Screen and mange prospects effectively
  • Network effectively
  • Nurture relationships
  • Take advantage of an effective lead-tracking system/process
SMPS Board Meeting
Mar 8 @ 12:00 pm – 1:00 pm

SMPS Executive Board Meetings are held every 2nd Wednesday of the month from noon-1pm. Locations are different each time, typically at a member’s office.

FREE and open to members!

Please RSVP to White@rmconsult.com to attend.

Mar
15
Wed
2017
Prepare to Win: Marketing Essentials PART THREE
Mar 15 @ 9:00 am – 10:30 am

March 15: Module 3: Promotional Activity is Essential

1-2:30 p.m. ET  // 9-10:30am AK

Promoting your firm needs to be a strategic and targeted activity that results in a measurable return on investment. Promotional activities take many forms. It is essential to identify your competitive advantage so that you can create an effective marketing message that drives all of your firm’s promotional activities. During this final module, you’ll learn how to:

  • Plan marketing communications
  • Define goals and objectives
  • Develop your key selling point
  • Make marketing materials including branding, website, direct marketing and advertising a focal point
  • Utilize public relations including newspapers, websites, magazines, and newsletters
  • Create successful marketing campaigns by using special techniques
Mar
21
Tue
2017
Editing 101: Creating RFP Responses That Win
Mar 21 @ 10:00 am – 11:00 am

Editing 101: Creating RFP Responses That Win

Includes a Live Event on 03/21/2017 at 2:00 PM (EDT)

With deadlines all around us, marketers are often put in the not-so-envious position of choosing between doing things fast and doing things well. This webinar will discuss the importance of editorial quality in proposals (and other marketing collateral!). We’ll discuss some writing and editing basics, such as frequently confused words and avoiding the passive voice. We’ll talk about how to create a style guide and how to work with partners/technical staff to incorporate the style guide throughout the document. Finally, we’ll talk about how to get buy-in to set up a standard quality control process.
Importance/Need for the Topic: A/E/C marketers are frequently publishers, whether they realize it or not. Clear, correct prose helps facilitate proposal review—reviewers focus on your firm’s experience and approach instead of typos.

*Remember: webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Recordings of SMPS webinars are available to train your marketing professionals. Learn more https://onlinelearning.smps.org

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SMPS webinars are sponsored by Cosential

March Luncheon: Anchorage Economic Outlook
Mar 21 @ 11:30 pm – Mar 22 @ 1:00 pm

SMPS ALASKA CHAPTER
March Luncheon: 

Anchorage Economic Outlook

 There continues to be a growing demand for health care facilities, and in response, most public and private hospitals are continuing to expand and renovate their facilities. Join us in January for a panel of hospital and healthcare agencies to hear what their plans are, learn how they procure professional services and get your questions answered. Speakers include James Sears, Southcentral Foundation; Shad Schopert, ANTHC; and Andrew Romerdahl or Dale Rahn, Providence..
The Anchorage Economic Development Corporation (AEDC) will host its annual economic forecast luncheon in February 2017. The SMPS Alaska Chapter will hear from Bill Popp, President & CEO for AEDC in March. Join us to hear his recap of the forecast and expand on what that means for the A/E/C industry.
You can submit questions for the speaker, due by Wednesday, March 15, 2017. Please send questions to programs@smpsalaska.org.
If you’re interested in sponsoring this event, please contact our Sponsorship Director at sponsorship@smpsalaska.org.
Sincerely,
Joann Mitchell
SMPS Alaska Chapter
Mar
22
Wed
2017
Prepare to Win: Marketing Essentials PART FOUR
Mar 22 @ 9:00 am – 10:30 am

March 22: Module 4: RECAP and live Q&A session with participants

1-2:30 p.m. ET  //  9-10:30am AK

A chance to engage with the instructor and ask questions with A/E/C professionals all over the nation in a live formate.

Apr
12
Wed
2017
SMPS Board Meeting
Apr 12 @ 12:00 pm – 1:00 pm

SMPS Executive Board Meetings are held every 2nd Wednesday of the month from noon-1pm. Locations are different each time, typically at a member’s office.

FREE and open to members!

Please RSVP to White@rmconsult.com to attend.

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