Prepare To Win: Marketing Essentials PART ONE

When:
March 1, 2017 @ 9:00 am – 10:30 am
2017-03-01T09:00:00-09:00
2017-03-01T10:30:00-09:00
Where:
At Your Desk!
Cost:
$300 member / $350 non-member

 March 1: Module 1: Marketing Research and Planning is Vital

1-2:30 p.m. ET  //  9-10:30am AK

The first of four modules begins with: Effective marketing research is critical in your pursuit of a specific market sector or targeted client. Organized research will allow firms to gain insight into the markets, client habits and identify existing and potential clients and competitors. Once completed, the research can be utilized to guide the planning and pursuit process to effectively utilize company resources and improve sales and revenue. During this module, you’ll learn how to:

  • Use market research for your firm’s success
  • Utilize a SWOT analysis
  • Gather competitive intelligence
  • Harness the power of the web for market research

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