Prepare to Win: Marketing Essentials PART THREE

When:
March 15, 2017 @ 9:00 am – 10:30 am
2017-03-15T09:00:00-08:00
2017-03-15T10:30:00-08:00
Where:
At Your Desk!
Cost:
$300 member / $350 non-member

March 15: Module 3: Promotional Activity is Essential

1-2:30 p.m. ET  // 9-10:30am AK

Promoting your firm needs to be a strategic and targeted activity that results in a measurable return on investment. Promotional activities take many forms. It is essential to identify your competitive advantage so that you can create an effective marketing message that drives all of your firm’s promotional activities. During this final module, you’ll learn how to:

  • Plan marketing communications
  • Define goals and objectives
  • Develop your key selling point
  • Make marketing materials including branding, website, direct marketing and advertising a focal point
  • Utilize public relations including newspapers, websites, magazines, and newsletters
  • Create successful marketing campaigns by using special techniques

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